MBA in Marketing

MBA in Marketing courses comprises Marketing Management, Consumer Behavior, Sales and Distribution, Digital Marketing, Brand Management, Product Management, and Market Research. Candidates can have a look at the detailed syllabus below: 

MBA in Marketing Course Syllabus 

Core Marketing Subjects: These are the essential marketing topics that form the foundation of your learning.

• Marketing Management: Learn the basics of marketing, like understanding customer needs, creating marketing plans, and using marketing tools.
• Consumer Behavior: Study why customers make certain buying choices and how factors like culture, psychology, and social influence affect their decisions.
• Sales and Distribution Management: This covers how products reach customers, including sales strategies, managing distribution channels, and understanding supply chains.
• Brand Management: Focus on building and maintaining a strong brand image, creating brand value, and positioning a brand to stand out in the market.
• Digital Marketing: Learn about online marketing methods, such as SEO, social media marketing, and email marketing, to reach customers in the digital space.

Analytical and Strategy Courses: These courses focus on market analysis and making strategic decisions.

• Market Research and Analytics
• Strategic Marketing
• Product Management

Advertising and Communication: These subjects focus on creating awareness and promoting products.

• Integrated Marketing Communications (IMC)
• Advertising Management
• Social Media Marketing

Specialized Marketing Areas: These courses offer insight into specific fields within marketing.

• Retail Marketing
• International Marketing
• Customer Relationship Management (CRM)

Practical Courses and Projects: Hands-on experience is essential in marketing, and these activities are designed to give you real-world exposure.

• Internship
• Case Studies and Projects
• Capstone Project: In your final semester, you’ll complete a major project, often involving developing a complete marketing strategy.

General Business Courses: These foundational subjects help build a broader business understanding.

• Financial Management
• Human Resource Management
• Operations Management

Elective: Many MBA programs offer elective courses so you can choose subjects that interest you, such as:

• Luxury Brand Management
• E-commerce and Digital Business
• Sports and Event Marketing